Why Some Wearables Thrive: Sensors, Retention, and Willingness to Pay

Hardware margins are thin, so successful wearables monetize ongoing value: health insights, coaching, or enterprise wellness. The key is retention: if daily feedback changes behavior, churn drops and LTV rises. BOM reductions help, but pricing power comes from outcomes (better sleep, measurable VO₂max gains) that users actually feel. From an EE perspective, efficient power management, robust BLE links, and low-noise analog front-ends aren’t just specs—they’re business levers. Longer battery life → more usage → more data → better models → higher willingness to pay.